The Social Value of Design

Too many times, people conflate the terms Branding and Design. Don’t worry, it’s not just you — we do it too, sometimes. They are not the same, but are both closely related, and only one can exist without the other. Can you guess?

What is Branding?

Coca Cola. Apple. Nike. McDonald’s. Branding is anything and everything you think about when you hear (or read) these names. They could be positive, negative, political, inspiring, hunger-inducing, aspirational… you get the idea. These names invoke such thoughts and feelings because they have built up an identity or story around that name that has become well-known. That takes tremendous effort, and that is what Branding is about.

#Thus, design, or good design, is the creative expressions that is attractive and informative on first public impression.

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To establish that identity or story, it takes the skilled use of design, thoughtful advertising, marketing, public relations and most importantly, the quality of their products/services. It’s often expensive, and takes good strategy to do it all at once, and at once very well. 

But branding is not limited to the upper echelons of business. Many smaller businesses have strong brands as well. But for those who have weaker brands, it is often because they equate branding with just graphic design or logo design. It’s way more than that. Good branding merely starts with good design.

To establish that identity or story, it takes the skilled use of design, thoughtful advertising, marketing, public relations and most importantly, the quality of their products/services. It’s often expensive, and takes good strategy to do it all at once, and at once very well. 

Awesomeness of Branding

To establish that identity or story, it takes the skilled use of design, thoughtful advertising, marketing, public relations and most importantly, the quality of their products/services. It’s often expensive, and takes good strategy to do it all at once, and at once very well. 

  • Clear data-driven understanding of the industry and ongoing trends in the fitness fashion landscape, including its demands, potentials and pitfalls to avoid.
    1. Clear vision and direction for the New Brand, enabling it to stand out in a competitive market .
    2. Comprehensive omni-channel marketing strategy to build awareness, trust and credibility that harnesses past goodwill and reputation.
    3. Clearer business and consumer understanding of the New Brand as a quality supplier and label of trust for activewear and fitness fashion.
  • Establish strong brand recognition of the New Brand in order to lead the market and remain digitally resilient against future upheavals.
  • Clear data-driven understanding of the industry and ongoing trends in the fitness fashion landscape, including its demands, potentials and pitfalls to avoid.

Awesomeness of Branding

To establish that identity or story, it takes the skilled use of design, thoughtful advertising, marketing, public relations and most importantly, the quality of their products/services. It’s often expensive, and takes good strategy to do it all at once, and at once very well. 

#Thus, design, or good design, is the creative expressions that is attractive and informative on first public impression.

This is the Citation

But branding is not limited to the upper echelons of business. Many smaller businesses have strong brands as well. But for those who have weaker brands, it is often because they equate branding with just graphic design or logo design. It’s way more than that. Good branding merely starts with good design.

What is Design?

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Design is an extremely complex field with many levels. At its most basic, design is making things look good. But in the context of branding, design cannot just be about aesthetics. It must always be aesthetics and purpose

Let’s put it this way: just because something looks great doesn’t mean it’s a good brand. And just because something looks bad doesn’t mean it’s a bad brand. But stereotypes do exist. For instance, budget brands intentionally adopt ‘cheapo’ designs in their marketing collaterals because it appeals to their target audience. Looking too professional invokes the stereotype that the brand is ‘expensive’, when in fact it is not. Hence, purpose.

Therefore Design

In this context, design refers just to the aesthetics of the consumer-facing aspect of a business. Most prominently is the business’ logo, but it also applies to its website, namecards and marketing materials. Depending on your business, it could be your product packaging, restaurant menu, or service brochure!

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