Industry
Renewable Energy
Company Size
800
Years Prior
>18
Project Year
2025
Collaborative strategy with APRW
In partnership with Asia PR Werkz (APRW), we worked closely with CNE to reposition their brand for a global audience. With plans to establish their headquarters in Singapore, it was essential for the company to shift from a primarily Chinese-focused identity to one that reflects international standards. Our team helped shape a clear, professional digital presence to support their strategic business move and global aspirations.
Telling the Brand Story Through Video
Each piece was tailored to communicate the value of their offerings clearly and effectively to international stakeholders. These visual assets played a key role in humanising the brand and building credibility with a wider audience.
Custom Illustrations to Explain Complex Services
To support the website content and simplify the explanation of their services, our team created custom illustrations. These visuals were crafted to bring clarity and accessibility to complex services.
Bespoke Iconography for Visual Consistency
We designed a set of custom icons to unify the website’s visual language. These icons enhanced navigation and user experience while reinforcing the professionalism and attention to detail behind the brand’s identity.
Cohesive Design Language Inspired by the Logo
Leveraging the unique form of CNE’s existing logo, we created design elements throughout the website that echo its shape and geometry. This thoughtful integration created a consistent and polished look that strengthens brand recognition across the digital platform.
Strengthening Digital Presence Through Structural Optimisation
Our work extended beyond design to improve the overall structure and content performance of CNE’s website. By refining the site architecture, streamlining content flow, and aligning messaging with user intent, we significantly enhanced the brand’s digital presence.
