Like our new site? This is where we will share our ideas for developing brand and design thinking in Singapore and the world. It’s our mission to help businesses see the value of branding, and internalise that in their culture, business planning, and products. Of course, our proudest works as a brand consultancy will be…

In the context of design and creative work, there is a reason why simple living and minimalist movements are gaining momentum. Awash with timeless beauty, simplicity feels natural and complete. Perhaps because the end product looks so clean and effortless, we assume that keeping things simple is easy to do.  Oh boy. Try drawing a perfect circle in the sand with nothing but a twig.…