National University of Singapore
Creating a Fresh Look for Freshmen
How do you inject youthful relevance to a University with over a hundred years of history? NUS worked with us to brand-up their undergraduate admissions office as the trendsetting face of a stalwart global University. Very quickly, NUS had an office that didn’t just admit freshmen. It now engaged with the Insta-generation.
“Evye captured the youth and energy of NUS’ campus life,
and put it in a logo and identity that is distinctly NUS.”
– Alvin Tan
Ex-Assistant Manager, NUS Office of Admissions
A Fresh Look for Freshmen
The new NUS Admissions logo gave the University the freedom and confidence to show off its youthful energy. The University followed-through with a series of animations, merchandise and publicity applying the style and identity of the admissions office. All without losing the stature of the University herself.