National University of Singapore

Creating a Fresh Look for Freshmen

How do you inject youthful relevance to a University with over a hundred years of history? NUS worked with us to brand-up their undergraduate admissions office as the trendsetting face of a stalwart global University. Very quickly, NUS had an office that didn’t just admit freshmen. It now engaged with the Insta-generation.

A Space for Lifelong Friendships.

A Launchpad for Great Ideas.

A School for Every Passion.

“Evye captured the youth and energy of NUS’ campus life,
and put it in a logo and identity that is distinctly NUS.”

– Alvin Tan
Ex-Assistant Manager, NUS Office of Admissions

A Fresh Look for Freshmen

The new NUS Admissions logo gave the University the freedom and confidence to show off its youthful energy. The University followed-through with a series of animations, merchandise and publicity applying the style and identity of the admissions office. All without losing the stature of the University herself.