Thinking Forward

Why Social Media For Businesses Isn’t A One-Size-Fits-All Solution

For new businesses, reaching customers is neigh impossible when we’re all so socially distant. The silver lining for businesses though, is that this no-good pandemic hits us in an era where social…

Flag. Crest. Anthem. What Is Their Value?

Tell me to represent Singapore in a symbol, and invariably the Rising Stars and Crescent come to mind. Red and White. Majulah. These symbols are important—that has never been in doubt. But…

APRW Marks Silver Jubliee with New Logo

Warmest congratulations to APRW on their 25th anniversary with a new identity that reflects their expertise and progressiveness! This was a year-long project in the making and we are humbled for the…

How Your Brand Is Like A Tinder Profile

We put effort into how the profile looks, and what the profiles read. Because to secure your client (or date) first impressions count – A lot!

Whoever Said Simple was Easy?

In design, we strive to keep our work, and thinking simple. But there’s a huge difference between simple and simplistic. That difference lies in the effort.

Do You Have An Image Problem?

Like seeking a date on Tinder, a profile picture is hardly ever an accurate reflection of who your date really is inside. In people, it’s your look. In business, that’s your brand. …

We’re Building Something Great for Brands and Brand-makers

Like our new site? This is where we will share our ideas for developing brand and design thinking in Singapore and the world. It’s our mission to help businesses see the value…

Our thinking on brands, design and identity

Read Our Thoughts:

Why Social Media For Businesses Isn’t A One-Size-Fits-All Solution

Flag. Crest. Anthem. What Is Their Value?

APRW Marks Silver Jubliee with New Logo

How Your Brand Is Like A Tinder Profile

Whoever Said Simple was Easy?

Do You Have An Image Problem?

We’re Building Something Great for Brands and Brand-makers

See Our Work:

APRW

Allseas Marine

StraitsBridge Advisors