Concord New Energy

Reflecting Global Strategy Through Content Design

Concord New Energy (CNE) engaged us to support their internationalisation strategy, starting with a complete overhaul of their website. While functional, the original site lacked the global polish needed to engage stakeholders across the U.S., Europe, and other key markets. We reimagined the platform as both a brand asset and communications tool—revamping its structure, tone, UI/UX, and visual identity to reflect CNE’s ambition as a credible, future-focused clean energy company. Beginning with content design, we clarified their brand narrative and elevated ESG and innovation messaging. We replaced stock imagery with owned assets to enhance authenticity and trust. The result is a digital presence aligned with CNE’s strategic goals and equipped to support stronger global engagement.

Industry

Renewable Energy

Company Size

800

Years Prior

>18

Project Year

2025

Collaborative strategy with APRW

In partnership with Asia PR Werkz (APRW), we worked closely with CNE to reposition their brand for a global audience. With plans to establish their headquarters in Singapore, it was essential for the company to shift from a primarily Chinese-focused identity to one that reflects international standards. Our team helped shape a clear, professional digital presence to support their strategic business move and global aspirations.

Owned Videos That Show. Don’t Tell.

Owned videos deliver tremendous credibility and proof of a business’ presence. Our teams worked to use them effectively in furtherance of the brand’s internationalisation strategy. Scouring over hours and hours of footage, we carefully selected scenes that showed an element of their business—the sheer scale of their operations, cutting edge technology, and sheer attention to detail.

Custom Graphics—It’s All in the Details

Discarding stock libraries and pre-made iconography, our team designed customised graphics that would become the IP assets of the company and brand. Aesthetics alone wasn’t the point: It was to demonstrate the company’s commitment to detail, through every message and interaction online.

Bespoke Iconography and Symbols

We customised a series of icons to unify the website’s visual language to communicate the brand as they communicated function and content. More than enhancing the experience of users interacting with the site, it allowed them to also interact with the brand and their purpose. Clean. Energetic. And a near-neurotic attention to detail.

Design Applications with Shared DNA

Creating brand unity meant dissecting the distinctive elements of the CNE logo, and using them in expanded and subtle ways. We designed elements throughout the website that echo its shape and geometry. This integration and recall to features of the logo helps builds brand recognition and distinctiveness, increasing the value of their visual identity IP. Most crucially, these design choices silently communicated the company’s internationalisation strategy everywhere.

Sharper Words for Clearer Explanations


In the complex field of cutting-edge clean energy solutions, CNE needed to ensure that their innovations and efforts did not get lost in words, poor layouts, and navigation. We worked to keep titles informative and simple, without losing content nor context. Juxtaposed with relevant imagery, we ensured clarity in words and certainty in navigation, elevating the experience of the site worthy of an international audience and clientele.