Industry
Finance
Company Size
20
Years Prior
3
Project Year
2024
A Strong, Versatile Symbol
The Square Byte symbol represents a data ‘bit’ or ‘byte’, reflecting the advanced AI expertise of Finbots.AI. It reflects how their solutions are each built from the byte up as a structured framework for innovation within any financial organisation.
The Square Byte also embodies the versatility of the brand. These are solutions that plugs right in and gets straight to work. The square’s perfectly balanced sides symbolises strength, reliability and empowerment of these technologies.
Aligning with business goals
CreditX is the AI Model Builder Platform, empowering the future of Fintech.
We partnered with Finbots.AI to align CreditX with their broader business goals by first gaining a deep understanding of their vision for AI-driven financial innovation. Our team translated this into a unified brand voice that clearly communicates the value of CreditX to financial industry.
Defining the Brand Voice of a Trusted Fintech Intelligence Platform
This vision reflects ambition—but ambition in fintech must be balanced with assurance. To this end, we developed a verbal tone and communication framework that embodied the core qualities of CreditX.
From Function to Feeling
The goal was clear — to create a more trustworthy user experience for CreditX. A pivotal evolution in the company’s offering.
Our design team worked closely to refine user experience and interface design, ensuring consistency with the new brand language while enhancing usability and clarity.
Designed for Growth
As one of Singapore’s Top 10 Fintech Innovations, Finbots.ai stood out with a compelling visual and verbal identity, giving them a distinctive edge on global platforms.
The refreshed brand narrative and design assets played a role in presenting a credible, scalable, and globally-minded image—critical during investor engagement.
