StraitsBridge punched above its weight for over 10 years in financial consulting. Along with its innovations in financial technologies, the time has come for a reimagining. Our brand refresh positions them as a leading financial consulting firm bridging the best of human experience with the speed and effectiveness of deep technology.
A Plug & Play Brand Solution
Our refresh strategy kept the familiar logo, but reimagined the details. This focus reflects the culture of the business, which sweat the details for their clients, so they don’t have to. Our design concept gave StraitsBridge the flexibility to apply their rebrand in stages, without creating disconnect.
It is also thought forward—fully aware that this identity will carry the firm through decades to come. Our team also developed a visual system that is versatile and expandable to accommodate future innovations from StraitsBridge, which we know are sure to come.
