Flag. Crest. Anthem. What is Their Value?
$56, $5,600 or $56,000? The number simply does not matter: because if we’re valuing symbols with just money, we blind ourselves to their other priceless attributes.
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Whoever Said Simple was Easy?
In design, we strive to keep our work, and thinking simple. But there’s a huge difference between simple and simplistic. That difference lies in the effort.
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We’re Building Something Great for Brands and Brand-makers
Like our new site? This is where we will share our ideas for developing brand and design thinking in Singapore and the world. It’s our mission to help businesses see the value of branding, and internalise that in their culture, business planning, and products. Of course, our proudest works as a brand consultancy will be…
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