The Power of Typography and Why It Matters
Here’s a real life example on how typography holds the power to increase sales and drive brand association.
Why Social Media For Businesses isn’t a One-Size-Fits-All Solution
Unless you’re prepared to make your goods look good, you might end up with an ugly page and hurt your business more.
Flag. Crest. Anthem. What is Their Value?
$56, $5,600 or $56,000? The number simply does not matter: because if we’re valuing symbols with just money, we blind ourselves to their other priceless attributes.
APRW Marks Silver Jubilee with New Logo
A year-long project in the making. Wishing APRW only the best for the next 25 years and beyond!
How Your Brand is Like a Tinder Profile
We put effort into how the profile looks, and what the profiles read. Because to secure your client (or date), first impressions count – a lot!
Whoever Said Simple was Easy?
In design, we strive to keep our work, and thinking simple. But there’s a huge difference between simple and simplistic. That difference lies in the effort.
Do You Have an Image Problem?
What forms a brand are an umbrella of many elements that each play a part in building your business’ image. Are there any gaps between who you say you are, and what you really are?
We’re Building Something Great for Brands and Brand-makers
Like our new site? This is where we will share our ideas for developing brand and design thinking in Singapore and the world. It’s our mission to help businesses see the value of branding, and internalise that in their culture, business planning, and products. Of course, our proudest works as a brand consultancy will be…
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